MembersHealth
Website Redesign
A synergistic model that brings together our medical doctors and mental health clinicians to deliver comprehensive and compassionate care 24/7/365.
Team
Solo
Role
UX & UI Design
Timeline
2 Weeks
Tools
Figma, Illustrator, Photoshop, Webflow, Wix
Project Overview
MembersHealth is a virtual healthcare provider offering 24/7 access to doctors and mental health professionals via phone, video, and messaging. The redesigned website is aimed primarily at employers, unions, and enterprise clients evaluating the platform for their members — though individuals can also inquire about the service.
The original website failed to clearly communicate the platform's value, lacked structure, and provided little guidance for key audiences. Our goal was to transform it into a modern, trust-building, conversion-focused experience.
Problem
The original site had several UX and content issues that made it difficult for users to understand and act:
Flat, generic navigation with unclear labels like “Members Health Programs”
Vague homepage messaging that didn’t explain what MembersHealth actually did
Text-heavy, unstructured pages that made content hard to scan or act on
No clear user segmentation — employers, members, and individuals were all treated the same
Poor mobile responsiveness and visual hierarchy
“The service sounded promising, but the site didn’t help people understand what it actually did or how to move forward.”
Goals
Clarify who the platform is for and what it offers
Redesign the information architecture (IA) to better support enterprise buyers
Improve content hierarchy for readability and scannability
Design a trust-building, modern visual experience
Increase engagement and help users quickly find relevant information
Support ongoing content iteration in Webflow
My Role
I worked alongside another product designer as part of a two-person design team. We jointly handled:
UX and UI design
Information architecture and content strategy
Web development in Webflow
Stakeholder collaboration and QA testing
This was launched in a two-week sprint, followed by quick, iterative releases to refine and expand on the design and content.
Key UX & UI Improvements
Area
Before
After
Homepage
Vague messaging and no
clear CTA
Clear value prop, visual trust elements, bold CTA
Navigation
Flat, ambiguous menu items
Role-specific dropdowns for employers and members
Programs Pages
Generic content blocks with no structure
Modular sections, visual hierarchy, CTA-driven layout
Mobile UX
Tight spacing, poor scaling
Fully responsive and tap-friendly
Overall IA
One-size-fits-all content strategy
Audience-specific pathways and service-level clarity
Before & After Highlights
What Changed:
The homepage was redesigned to clearly communicate what MembersHealth offers, who it’s for, and how to get started — all within seconds of landing. The new structure builds trust and improves engagement.
What Changed:
The nav evolved from a flat, one-size-fits-all menu into a structured, role-specific experience — helping both individuals and employers find relevant paths with clarity and purpose.
What Changed:
The page was redesigned to focus on real user needs, especially organizations evaluating the platform. Visual structure, targeted content, and strong CTAs transformed it into a page that supports decision-making.
Testing & Internal Feedback
Internal QA and stakeholder reviews helped validate usability and design clarity
A small pool of user testing confirmed easier navigation and better comprehension
Stakeholders and team members said it was now easier to find key information
Clients noted the site felt more modern and professional, improving trust and engagement
Results
Positive internal reception from cross-functional teams
Increased client engagement and confidence during sales conversations
Easier onboarding for new users, partners, and team members exploring the platform
A scalable Webflow system for continuous iteration and content updates
Reflection
This project taught me how much structure and clarity matter in enterprise-focused experiences. We weren’t just designing a “pretty site” — we were reshaping how organizations understood the platform and chose to engage with it.
It also reinforced the power of:
Role-based navigation and messaging
Fast, focused sprint execution
Collaborative design-development workflows (especially in Webflow)
Using IA and content design as critical UX levers, not just visual polish
Live Site
Explore the redesigned website:
TL;DR
A fast-moving redesign focused on clarity, content strategy, and trust. We restructured the site to support enterprise buyers and individual users alike — and created a foundation for continuous content growth inside Webflow.